No-code SaaS:
Waveon

Contributor

MY ROLE

Product Designer

Illustrator

Graphic Designer

THE TEAM
1 Backend Developer

1 Frontend Developer

and Myself as a Designer

TIMELINE
3 Months

Problem and Solution

Only 5% of people on the Earth knows how to code.

Is it possible for them to build a web without the knowledge of code?

Our Start-up want to deliver a software program where anyone

without coding knowledge can easily make web contents.

Simple and intuitive UI and UX design were needed to accomplish this goal.

My Research Process

My first approach as a lead designer, was to divide possible product user group into 4 categories: designers, non-designers, and product managers, and contents creators. Due to the program was for non-coders, Programmers were not included in the research.

Then, In-depth interview questionnaire were set up to find user insights on experiences using common graphic tools, and compare them with our product. 8 design-majored people were participated in the research. Each interviewee took 1 hour to use our tool, then gave us feedback on it. 12 big questions were given to them.

Screen Shot 2023-02-07 at 8.56.17 PM.jpg

Previously used web builder before?

Have experience with coding?

What design tools are you using?

How many years have you worked as a designer?

Research Conclusions

Based off the different interviews we conducted and the survey we sent out, we narrowed down our insights into 3 basic user needs we wanted to address

Designers were already used to design tools those were already released. They want linear experience. No different from previous ux.

Smart Guide and Grid system was needed (like Wix). They wants intuitive input ux design

Current main homepage, templates and user interface designs are out-dated

FINAL INSIGHTS

Simple and intuitive UI and UX design were needed to fullfill this goals. There were a lot of functions I have worked on to promote, and not all of them were in the service because of the change in pivoting.